Oreo lovers are convinced that their favorite cookies are undergoing “shrinkflation,” with the creme-to-cookie ratio decreasing. Louisiana resident Shane Ransonet and others reported a noticeable reduction in the creme filling, especially in Double Stuf Oreos.
Mondelez, the maker of Oreo cookies, attributes these changes to rising cocoa and sugar costs but denies any intentional reduction in creme filling. They cite potential manufacturing inconsistencies as a possible cause.
Despite the company’s explanations, social media users remain skeptical. A Reddit forum named “r/shrinkflation” has over 100,000 users discussing products seeming to compromise quality while maintaining or raising prices. Oreos are a prominent topic, with users sharing videos and photos illustrating perceived declines in creme filling and package weight reductions.
Mondelez’s denial is met with skepticism, given previous controversies like a 2013 study revealing that Double Stuf Oreos contained less creme than advertised.
This Oreo controversy is part of the broader “shrinkflation” trend, where products get smaller while prices stay the same or rise. Tissues and yogurt have faced similar reductions in quantity.
As consumers grapple with inflation and economic uncertainties, the Oreo debate underscores their vigilance in monitoring product quality and pricing. For now, the iconic sandwich cookie remains a symbol of nostalgia and debate in the evolving world of consumer goods.
